HOW TO MEASURE THE RESULTS IN PR?

HOW TO MEASURE THE RESULTS IN PR?

Public relations faces an almost scientific dilemma: William T. Kelvin, the physicist and mathematician who created the thermometric scale named after him, said, they need to be measurable in order to improve. Fortunately, although standard criteria have not been...
Women CEO and Covid19: Leadership Study

Women CEO and Covid19: Leadership Study

Our CEO, Cristela Reyes, took part in the research carried out by our European partner LF Channel. In this investigation, the director of LF Channel, Imma Folch Lázaro, together with Laura Inés Fernández, CEO of BLI Mindset, have interviewed 37 women #CEOs from around...
If telling a story is no longer enough, what do we do?

If telling a story is no longer enough, what do we do?

One day, strolling along the corridors of a shopping center, I bumped into a huge queue of people waiting to enter a store. Intrigued, I approached to see what they were selling. I came across a show case full of cuddly teddy bears. I didn’t understand what was...
ARTIFICIAL INTELLIGENCE (AI) AND BUSINESS

ARTIFICIAL INTELLIGENCE (AI) AND BUSINESS

Artificial Intelligence will transform the way many companies operate, it will also affect all aspects of our personal lives. Just as the Internet revolutionized many industries, we believe that Artificial Intelligence will transform the way many companies operate. In...
Big Data optimizes investments of telecom carriers

Big Data optimizes investments of telecom carriers

A closer understanding of the consumer based on the use of new technologies will help telecommunications companies to redefine their investment strategies in order to target high-value customers more quickly. According to Mario Mora, director of telecommunications and...