MARKETING AGIL. DESAFIO DE LAS MARCAS

MARKETING AGIL. DESAFIO DE LAS MARCAS

Estamos viendo en el mundo pos-pandemia que los modelos tradicionales de planificación estratégica de marketing no se ajustan al nuevo panorama de los negocios. La irrupción de las nuevas formas de consumo de los millennials como así también las brechas generacionales...
Loving LATAM: why is so important to be regional

Loving LATAM: why is so important to be regional

This approach shares impressions and lived experiences about the importance of having a great team in Latin America of our own. What we learn over time is that it takes us about a year to learn a new job. New chair, new desk, and new experiences. When I started at the...
How about your media segmentations?

How about your media segmentations?

Media lists are not the most exciting parts of PR, but a well-put-together media list is a crucial piece of any successful campaign. No matter if you are informing about a new product launch, or offering commentary for a developing industry story, the quality of your...