GOOD PRACTICES: KEY TO THE LABOR EMPOWERMENT OF WOMEN

GOOD PRACTICES: KEY TO THE LABOR EMPOWERMENT OF WOMEN

These days, the social movement that seeks to vindicate women’s rights maintains the news agendas in the Western world full. However, although we know that gender equity issues are not new at all, I am very pleased to see this new generation of women raising...
How to build a Media Target List that leads to success

How to build a Media Target List that leads to success

Nurturing and consolidating a list of contacts in the media, oriented to effective press management, is not necessarily the most fun and exciting task of the executive´s work of a public relations agency. But it is crucial for the success or failure of content...
The challenges of Public Relations

The challenges of Public Relations

During the month of September we celebrate the Inter-American Day of Public Relations. The date commemorates the first Inter-American Conference of Public Relations Associations which was held on September 26, 1960. On that occasion, countries such as: Colombia,...
7 TIPS TO MAKE YOUR CREATIVE PRESS KIT A SUCCESS

7 TIPS TO MAKE YOUR CREATIVE PRESS KIT A SUCCESS

Most probably, on more than one occasion you have coped with that type of action we carry out from time to time within public relations: the creative submission to journalists or press kit. In some cases these shipments can be successful and in many others they do not...