By Cristela Reyes, Founder and CEO of MarketCross Latam PR Agency The pandemic has significantly changed social and work dynamics forever, creatingnew challenges and opportunities for public relations as well. Social distancingmeasures have rapidly increased the...
In order to be competitive, a company must not only have a good product/service, it also needs to communicate it to others, to its target audiences, potential customers, and to get feedback from them. In addition, it must build a positive reputation and its...
We are seeing in the post-pandemic world that the traditional models of strategic marketing planning do not fit the new business landscape. The irruption of the new forms of consumption of millennials as well as the generational gaps open new challenges for marketing...
We are in the age of fake news. At some time or another, we all received news through an instant messaging application and firmly believed it was true, and then discovered it was a lie. Now that we are facing a totally unusual pandemic situation, they are swirling...
Every crisis generates some kind of growth as a secondary effect. With the coronavirus pandemic, the market faces an opportunity to evolve regarding the attachment to remote work and the creation of a culture to this effect by organizations. At the moment, the need...
This approach shares impressions and lived experiences about the importance of having a great team in Latin America of our own. What we have eventually learned is that it takes us about a year to learn a new job. New chair, new desk, and new experiences. When I...
