How to build a successful communications plan?

How to build a successful communications plan?

In order to be competitive, a company must not only have a good product/service, it also needs to communicate it to others, to its target audiences, potential customers, and to get feedback from them. In addition, it must build a positive reputation and its...
FIGHT FAKE NEWS! IT´S SIMPLER AND EASIER THAN YOU THINK.

FIGHT FAKE NEWS! IT´S SIMPLER AND EASIER THAN YOU THINK.

We are in the age of fake news. At some time or another, we all received news through an instant messaging application and firmly believed it was true, and then discovered it was a lie. Now that we are facing a totally unusual pandemic situation, they are swirling...
Loving LATAM: Why it is so important to be regional

Loving LATAM: Why it is so important to be regional

This approach shares impressions and lived experiences about the importance of having a great team in Latin America of our own. What we have eventually learned is that it takes us about a year to learn a new job. New chair, new desk, and new experiences. When I...
What About Media Segmentation?

What About Media Segmentation?

Media lists are not the most exciting parts of PR, but a well-put-together media list is a crucial piece of any successful campaign. No matter if you are informing about a new product launch, or offering commentary for a developing industry story, the excellence of...