We are seeing in the post-pandemic world that the traditional models of strategic marketing planning do not fit the new business landscape. The irruption of the new forms of consumption of millennials as well as the generational gaps open new challenges for marketing...
A closer understanding of the consumer based on the use of new technologies will help telecommunications companies to redefine their investment strategies in order to target high-value customers more quickly. According to Mario Mora, director of telecommunications and...
