Every crisis generates some kind of growth as a secondary effect. With the coronavirus pandemic, the market faces an opportunity to evolve regarding the attachment to remote work and the creation of a culture to this effect by organizations.

At the moment, the need for individual isolation is forcing a large number of companies to implement the home office as a work practice. Until then, many of them had resisted this model. According to Lívia Garlhado, Head of Outplacement and partner at Sun Human Capital, so far, most of her clients were still afraid to join this modality, as they feared that their teams would not be able to maintain the necessary discipline and show a drop in productivity would follow.

For her, however, the pandemic may demystify the problem. “Certainly, in an unstable scenario like this, professionals will want to do everything possible to guarantee their work. I believe that this should generate commitment and a responsible attitude on the part of each one, which will contribute to the creation of a more favorable mindset to the subject”.

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Among the benefits that remote work can bring about is the improvement in the quality of deliveries, since the professional can be more focused on their activities, as long as they maintain discipline and have a responsible attitude. In addition, from a personal point of view, it will cause a beneficial effect in the quality of life, enabling us to avoid wasting time on trips, which can be used in other recreational, educational and cultural activities (indoors, in times of quarantine). At home, it is even possible to eat better and have a real involvement in family life. In theory, the professional is happier and their commitment to the company increases

A survey published in December 2019 by the Brazilian Institute of Geography and Statistics (IBGE) shows that, in 2018, 3.8 million Brazilians worked at home, accounting for 5.2% of the total number of workers employed in the country. Compared to 2012, when the historical series of the survey began, this contingent increased by 44.4%. The growth is significant, but the representativeness is still low.

Since August 2019, when I joined the MarketCross team, I have been working from home most of the time. Although the agency has offices in the capital cities of the main Latin American countries, such as Buenos Aires, Santiago, Bogotá, Lima. Mexico City and also in Sao Paulo, all team members can work from home and actually do it.

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Our work methodology has integrated and coordinated actions, which are carried out by the teams at each location, so we must act remotely. We daily use instant messaging and video conferencing platforms. In fact, several times a day, both to speak internally and to speak with clients, journalists and partners. Each professional knows their market very well and each country complements the other.

The level of commitment is high, so the results are surprising. We have generated confidence in relationships. Now, because of the pandemic, the entire team is 100% in the home office and work continues as usual. There is no despair, people simply continue their routine from their homes.

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Changes throughout the world in different aspects and segments and accelerated by constant technological evolution, have happened at such a pace that they require actual innovation in the working modality that companies should be willing to adopt. A more open and flexible mindset, looking at the individual as a whole, is basic to survival in this new world. May the pandemic serve to foster this process!