Digital marketing harnesses opportunities on the web, while digital communication crafts messages to reach and retain your target audience.
In the digital era, online positioning and social networks play a critical role in business performance. Any company that is not online is perceived as not to be trusted and will lose out in the long run.
This is why developing digital marketing and communication strategies is essential, and although these concepts are easily confused, they are different, yet complementary, ideas.
According to a study by eMarketer, 60% of U.S. consumers use Google to learn more about new products, while 59.4% find value in the personalized product suggestions based on their purchase history. This proves that digital platforms play a key role in brand positioning.
Digital Marketing
Digital marketing covers all of the actions done online to promote a brand and create lasting relationships with current and potential customers.
This can be done through e-mail marketing, ads, websites and business blogs, social networks, inbound marketing, SEO positioning, and customized algorithms.
In addition, outcomes are analyzed in real time, through web revenue, user registration, engagement and ultimately, web analytics.
Digital Communication
On the other hand, digital communication adapts the type of messaging to specific channels and digital platforms (be that social networks, podcasts, or blogs) and how they are delivered, in order to reach the desired audiences and to retain them and foster engagement. This builds the consumer’s brand loyalty and generates long-term profits.
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“It is vital to adapt to the new emerging digital languages and, as experts, as well as designing compelling content suited for the different digital formats, we must be mindful of the behavior of the audiences we want to win over,”
Cristela Reyes, CEO of MarketCross
Applying strategic digital marketing and digital communication plans is key for driving your company’s results in 2024.
About MarketCross
We are a global public relations agency that since 1996 has been helping to create connections between great brands and their audiences in an innovative and personal way, enhancing their reputation and narrative to drive business outcomes.
Our track record of co-constructing with more than 300 clients from diverse cultural backgrounds and industries has given us a unique perspective for delivering customized and effective strategic communications solutions to anywhere in the world.
Our team of experts, located in major cities around the world, combines a global outlook with in-depth local market experience and a sense of curiosity that transcends borders and ensures that they stay abreast of the changes and trends occurring in different markets and societies.
MarketCross has received several different international awards including the Latin America Excellence Awards (2016 and 2018), Eikon Chile (2022), Eikon Argentina (2023), Eikon Internacional (2023).
