by MarketCross | Sep 7, 2023 | Blog
As we look forward to the exciting prospects of 2024, the world of public relations (PR) is poised to undergo a remarkable transformation. With technology evolving at an unprecedented pace and societal changes reshaping the way we communicate, PRprofessionals are...
by MarketCross | Aug 30, 2023 | Blog
MarketCross has been selected as a finalist for the prestigious World Public Relations and Communication Awards for its PR campaign #HablemosDeCookies (#Let’sTalkAboutCookies) carried out in Argentina and Brazil in conjunction with its client Avast....
by MarketCross | Apr 13, 2023 | Blog
By Cristela Reyes, Founder and CEO of MarketCross Latam PR Agency The pandemic has significantly changed social and work dynamics forever, creating new challenges and opportunities for public relations as well. Social distancing measures have rapidly increased the...
by MarketCross | Jun 14, 2022 | Blog
In order to be competitive, a company must not only have a good product/service, it also needs to communicate it to others, to its target audiences, potential customers, and to get feedback from them. In addition, it must build a positive reputation and its...
by MarketCross | Mar 31, 2022 | Blog
We are seeing in the post-pandemic world that the traditional models of strategic marketing planning do not fit the new business landscape. The irruption of the new forms of consumption of millennials as well as the generational gaps open new challenges for marketing...
by admin | Jan 4, 2022 | Blog
We are in the age of fake news. At some time or another, we all received news through an instant messaging application and firmly believed it was true, and then discovered it was a lie. Now that we are facing a totally unusual pandemic situation, they are swirling...