by admin | Jan 4, 2022 | Blog
Nurturing and consolidating a list of contacts in the media, oriented to effective press management, is not necessarily the most fun and exciting task of the executive´s work of a public relations agency. But it is crucial for the success or failure of content...
by admin | Jan 4, 2022 | Blog
During the month of September we celebrate the Inter-American Day of Public Relations. The date commemorates the first Inter-American Conference of Public Relations Associations which was held on September 26, 1960. On that occasion, countries such as: Colombia,...
by admin | Jan 4, 2022 | Blog
If you’re a social media management professional, you may do well to indulge in handy apps like Fastory, Promo, Typito, Anchor Videos, Adioma, ContentStudio, Tagwin, Lisa, Story Slicer, and Station. Social media manager is a highly sacrificed profession that...
by admin | Jan 4, 2022 | Blog
Most probably, on more than one occasion you have coped with that type of action we carry out from time to time within public relations: the creative submission to journalists or press kit. In some cases these shipments can be successful and in many others they do not...
by admin | Jan 4, 2022 | Blog
Public relations faces an almost scientific dilemma: William T. Kelvin, the physicist and mathematician who created the thermometric scale named after him, said, they need to be measurable in order to improve. Fortunately, although standard criteria have not been...
by admin | Jan 4, 2022 | Blog
Our CEO, Cristela Reyes, took part in the research carried out by our European partner LF Channel. In this investigation, the director of LF Channel, Imma Folch Lázaro, together with Laura Inés Fernández, CEO of BLI Mindset, have interviewed 37 women #CEOs from around...
