by MarketCross | Jun 14, 2022 | Blog
In order to be competitive, a company must not only have a good product/service, it also needs to communicate it to others, to its target audiences, potential customers, and to get feedback from them. In addition, it must build a positive reputation and its...
by MarketCross | Mar 31, 2022 | Blog
We are seeing in the post-pandemic world that the traditional models of strategic marketing planning do not fit the new business landscape. The irruption of the new forms of consumption of millennials as well as the generational gaps open new challenges for marketing...
by admin | Jan 4, 2022 | Blog
We are in the age of fake news. At some time or another, we all received news through an instant messaging application and firmly believed it was true, and then discovered it was a lie. Now that we are facing a totally unusual pandemic situation, they are swirling...
by admin | Jan 4, 2022 | Blog
Every crisis generates some kind of growth as a secondary effect. With the coronavirus pandemic, the market faces an opportunity to evolve regarding the attachment to remote work and the creation of a culture to this effect by organizations. At the moment, the need...
by admin | Jan 4, 2022 | Blog
This approach shares impressions and lived experiences about the importance of having a great team in Latin America of our own. What we have eventually learned is that it takes us about a year to learn a new job. New chair, new desk, and new experiences. When I...
by admin | Jan 4, 2022 | Blog
Media lists are not the most exciting parts of PR, but a well-put-together media list is a crucial piece of any successful campaign. No matter if you are informing about a new product launch, or offering commentary for a developing industry story, the excellence of...