In order to be competitive, a company must not only have a good product/service, it also needs to communicate it to others, to its target audiences, potential customers, and to get feedback from them. In addition, it must build a positive reputation and its...
We are seeing in the post-pandemic world that the traditional models of strategic marketing planning do not fit the new business landscape. The irruption of the new forms of consumption of millennials as well as the generational gaps open new challenges for marketing...
Artificial Intelligence will transform the way many companies operate, it will also affect all aspects of our personal lives. Just as the Internet revolutionized many industries, we believe that Artificial Intelligence will transform the way many companies operate. In...
