How to build a successful communications plan?

How to build a successful communications plan?

In order to be competitive, a company must not only have a good product/service, it also needs to communicate it to others, to its target audiences, potential customers, and to get feedback from them. In addition, it must build a positive reputation and its...
FOOLISH, POOR FOOLISH

FOOLISH, POOR FOOLISH

Dumb. Silly box. Stupid device. An open window to a closed world. In this way, the mass public baptized television when, in the middle of the 20th century, it was a widely diffused technology in most Western countries. Several centuries earlier, in 300 BC, the first...