In order to be competitive, a company must not only have a good product/service, it also needs to communicate it to others, to its target audiences, potential customers, and to get feedback from them. In addition, it must build a positive reputation and its...
We are seeing in the post-pandemic world that the traditional models of strategic marketing planning do not fit the new business landscape. The irruption of the new forms of consumption of millennials as well as the generational gaps open new challenges for marketing...
Dumb. Silly box. Stupid device. An open window to a closed world. In this way, the mass public baptized television when, in the middle of the 20th century, it was a widely diffused technology in most Western countries. Several centuries earlier, in 300 BC, the first...
