How to build a successful communications plan?

How to build a successful communications plan?

In order to be competitive, a company must not only have a good product/service, it also needs to communicate it to others, to its target audiences, potential customers, and to get feedback from them. In addition, it must build a positive reputation and its...
AGILE MARKETING. CHALLENGE FOR BRANDS

AGILE MARKETING. CHALLENGE FOR BRANDS

We are seeing in the post-pandemic world that the traditional models of strategic marketing planning do not fit the new business landscape. The irruption of the new forms of consumption of millennials as well as the generational gaps open new challenges for marketing...
Loving LATAM: Why it is so important to be regional

Loving LATAM: Why it is so important to be regional

This approach shares impressions and lived experiences about the importance of having a great team in Latin America of our own. What we have eventually learned is that it takes us about a year to learn a new job. New chair, new desk, and new experiences. When I...
FOOLISH, POOR FOOLISH

FOOLISH, POOR FOOLISH

Dumb. Silly box. Stupid device. An open window to a closed world. In this way, the mass public baptized television when, in the middle of the 20th century, it was a widely diffused technology in most Western countries. Several centuries earlier, in 300 BC, the first...