by MarketCross | May 9, 2025 | Blog
Expanding into Latin America is a compelling opportunity for many global brands. With more than 650 million people, a growing middle class, and dynamic consumer behavior, the region offers significant potential. But it’s also a complex environment that demands...
by MarketCross | Jan 4, 2024 | Blog
Digital marketing harnesses opportunities on the web, while digital communication crafts messages to reach and retain your target audience. In the digital era, online positioning and social networks play a critical role in business performance. Any company that...
by MarketCross | Aug 30, 2023 | Blog
MarketCross has been selected as a finalist for the prestigious World Public Relations and Communication Awards for its PR campaign #HablemosDeCookies (#Let’sTalkAboutCookies) carried out in Argentina and Brazil in conjunction with its client Avast....
by MarketCross | Jun 14, 2022 | Blog
In order to be competitive, a company must not only have a good product/service, it also needs to communicate it to others, to its target audiences, potential customers, and to get feedback from them. In addition, it must build a positive reputation and its...
by MarketCross | Mar 31, 2022 | Blog
We are seeing in the post-pandemic world that the traditional models of strategic marketing planning do not fit the new business landscape. The irruption of the new forms of consumption of millennials as well as the generational gaps open new challenges for marketing...
