MarketCross has been selected as a finalist for the prestigious World Public Relations and Communication Awards for its PR campaign #HablemosDeCookies (#Let’sTalkAboutCookies) carried out in Argentina and Brazil in conjunction with its client Avast.

#HablemosDeCookies has been nominated for the Media Relations and Influencers Campaign category along with two other international entries: PT Astra International Tbk (Indonesia), and Tastic, Tiger Bands in conjunction with DNA Brand Architects (South Africa). The winners will be announced on September 21, in India.

In 2022, Claudia Lima (Account Director Brazil) and Francine Cabrera (Account Manager), ran the #HablemosDeCookies campaign in Argentina and Brazil focusing on two clear objectives: to convey Avast’s key messages through targeted media to educate a wide audience about internet cookies; and to circulate valuable information on the subject through social media, using an entertaining and educational approach.

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The World Public Relations and Communication Awards is a global competition that recognizes outstanding campaigns that achieve the highest levels of strategic planning, creativity and business outcomes. The awards are organized by The Global Alliance for Public Relations and Communication Management, the confederation of the world’s leading public relations and communication management associations and institutions, representing more than 360 thousand practitioners and academics around the world.

According to the organizers, for a global agency like ours to be selected as finalists is the fruit of hard work, strategic thinking and commitment to excellence in public relations, and is indicative of a strong ability to connect with the public and stand out through high-impact communications strategies.

“As a public relations and strategic communications agency, we add value through creativity and working closely with our client. We believe in listening and taking a personal approach with our clients and empowering them to reach the next level through a dynamic, bold and multicultural approach with no boundaries or limits. This work methodology has led us to receive such honorable accolades as this one,”

Cristela Reyes, CEO of MarketCross.

To see the full list of finalists for the World Public Relations and Communication Awards, click here.

About MarketCross

We are a global Public Relations agency that since 1996 has been helping to create connections between great brands and their audiences in an innovative and engaging way, enhancing their reputation to drive business outcomes.

Our shared experience with more than 300 clients from diverse cultural backgrounds and industries has given us a unique perspective to deliver customized and effective strategic communications solutions to clients all over the world.

Our team of experts, located in major cities around the world, combines a global outlook with in-depth local market experience and a sense of curiosity that transcends borders in order to stay abreast of the changes and trends occurring in different markets and societies.

MarketCross’ work has been recognized with various international awards such as the Latin America Excellence Awards (2016 and 2018) and Eikon Chile (2022). We take your business beyond your borders, exceeding your expectations and bringing you results. We stay close, to take you far.