Welcome to the MARKETCROSS Blog. Our editorial team, which focuses on the topics we are interested in sharing with you today.
The impact of digital advancement on communications and the future of public relations
The future of public relations requires a solid understanding of traditional and digital communication strategies.
How to build a successful communications plan?
Here are 8 steps to build an assertive communications plan tailored to your company’s needs.
AGILE MARKETING. CHALLENGE FOR BRANDS
Agile marketing involves analyzing market changes in real time through Big Data tools, monitoring the media, and using the latest …
Privacy policy
This Privacy Policy sets forth the terms under which MarketCross Company uses and protects the...
FIGHT FAKE NEWS! IT´S SIMPLER AND EASIER THAN YOU THINK
We are in the age of fake news. Here’s how to avoid falling on them and how to learn to verify sources.
REMOTE WORK: MAY THE “FORCED EXPERIENCE” BE POSITIVE AND JOIN US!
With the emergence of the coronavirus, the labor market faced and faces an opportunity to evolve with respect to adherence to remote work.
Loving LATAM: Why it is so important to be regional
Many agencies in LATAM say they are regional, but they work with partners, or with other holding companies. It’s not the same thing!
What About Media Segmentation?
Media lists are not the most exciting parts of PR, but a well-put-together media list is a crucial...
The research approach: The importance of data to drive our best communications.
There is a trend in Public Relations: we should know our customer. Hence, we count with a powerful...