Loving LATAM: Why it is so important to be regional

Loving LATAM: Why it is so important to be regional

This approach shares impressions and lived experiences about the importance of having a great team in Latin America of our own. What we have eventually learned is that it takes us about a year to learn a new job. New chair, new desk, and new experiences. When I...
What About Media Segmentation?

What About Media Segmentation?

Media lists are not the most exciting parts of PR, but a well-put-together media list is a crucial piece of any successful campaign. No matter if you are informing about a new product launch, or offering commentary for a developing industry story, the excellence of...