If you aren’t already using LinkedIn to build your personal brand, here’s why you should.
In today’s competitive business world, having a strong and strategic presence on LinkedIn is no longer an option, it’s a must.
Why? For a number of fundamental reasons
1. For executives, LinkedIn has become a powerful tool for building credibility, strengthening professional networks and promoting both their own personal brand and that of their organizations.
2. According to Brunswick research, LinkedIn is the platform of choice for more than 40% of business leaders and the trend continues to rise.
3. Having a well-structured LinkedIn plan, managed by a specialist PR agency, can make a significant difference.
Benefits for Executives
Strengthening your Personal Brand. An active and well-managed LinkedIn profile helps executives establish their reputation as thought leaders and leaders in their industry.
Professional Network Building. LinkedIn is a valuable source of networking and for building a pool of contacts that can be crucial for professional development and career planning.
Access to Industry Information and Trends. Being active on LinkedIn allows executives to keep up to date with the latest news and trends in their industry, as well as to learn from the experiences and insights of their peers in other companies.
Increased Engagement. Content shared by individuals generates twice as much engagement as content shared from a company page, according to LinkedIn’s The Official Guide to Employee Advocacy.
Benefits for Organisations
Increased Brand Visibility and Reputation. The level of credibility and trust that business leaders can generate on LinkedIn is passed on to the company.
Lead Generation and Business Opportunities. An optimized, active executive profile with a clear strategy can attract new customers and business partners.
Talent Attraction and Retention. Executives who share relevant content and demonstrate a positive organizational culture can attract high-quality talent. According to LinkedIn’s The Official Guide to Employee Advocacy, companies with active employees on networks are 58% more likely to attract top talent and 20% more likely to retain it.
What you lose if you don’t have a strategy for leading executives on LinkedIn
1. Business
2. Visibility and Credibility
3. New Career Opportunities
4. Competitive stepping stones versus your peers
Having an executive LinkedIn plan in place not gives your organization more visibility and generates leads, but it also strengthens your executives’ personal and professional brand.
Not having an active LinkedIn strategy can result in the loss of valuable opportunities and reduced credibility in the marketplace.
Want to experience the benefits of a well-managed LinkedIn plan?
The service starts with a diagnosis of your LinkedIn profile and recommendations to take it to the next level.
Then, we design a strategy that aligns closely with your company’s objectives, with a content schedule so that your personal brand gains strength and you become a reference in your sector.
We know you don’t have time to write your own posts. We have ghostwriting experts who will do it for you, leave everything to us.
We invite you to try out our service with a one month free trial.
About MarketCross
We are a global public relations agency that since 1996 has been helping to create connections between great brands and their audiences in an innovative and personal way, enhancing their reputation and narrative to drive business outcomes.
Our track record of co-constructing with more than 300 clients from diverse cultural backgrounds and industries has given us a unique perspective for delivering customized and effective strategic communications solutions to anywhere in the world.
Our team of experts, located in major cities around the world, combines a global outlook with in-depth local market experience and a sense of curiosity that transcends borders and ensures that they stay abreast of the changes and trends occurring in different markets and societies.
MarketCross has received several different international awards including the Latin America Excellence Awards (2016 and 2018), Eikon Chile (2022), Eikon Argentina (2023), Eikon Internacional (2023).
