By Cristela Reyes, Founder and CEO of MarketCross Latam PR Agency The pandemic has significantly changed social and work dynamics forever, creatingnew challenges and opportunities for public relations as well. Social distancingmeasures have rapidly increased the...
In order to be competitive, a company must not only have a good product/service, it also needs to communicate it to others, to its target audiences, potential customers, and to get feedback from them. In addition, it must build a positive reputation and its...
This approach shares impressions and lived experiences about the importance of having a great team in Latin America of our own. What we have eventually learned is that it takes us about a year to learn a new job. New chair, new desk, and new experiences. When I...
