Artificial Intelligence as a Competitive Advantage in Regional Communications

by MarketCross | Jun 1, 2026 | Blog, BLOG & IDEAS, BLOG & IDEIAS

Artificial Intelligence in Communications: How to Integrate Technology Without Losing the Human Factor Artificial Intelligence has moved beyond future promise to become a real operational tool within the communications industry. However, the real challenge is no...

Who Is Shaping Today’s B2B Technology Conversation in Spain and Latin America?

by MarketCross | Jun 1, 2026 | Blog

Today’s ecosystem—where artificial intelligence, automation, data analytics, and digital transformation are advancing at record speed—poses an increasingly complex challenge for B2B technology brands: achieving credibility, relevance, and real visibility. Issuing...

From SEO to Dialogue with AI: What GEO Is and How Brands Can Appear in ChatGPT, Copilot, Gemini and More

by MarketCross | Jan 30, 2026 | BLOG & IDEAS

For years, brands competed to appear on the first page of Google. Today, that goal is still relevant—but no longer sufficient. More and more people now search for information, recommendations and answers directly in AI-powered engines such as ChatGPT, Copilot, Gemini...

MarketCross Wins International Eikon Award for Campaign with Caritas Chile

by MarketCross | Oct 3, 2025 | BLOG & IDEAS

Purpose-driven communication goes further. The award recognizes the campaign “Together, Let’s Act Today for a Better Tomorrow” in the NGO category, developed for Caritas Chile. More than an achievement, it is a call to continue placing strategy and innovation at the...

Innovation + Strategy: The New Superpower for Brands

by MarketCross | Oct 3, 2025 | BLOG & IDEAS

The future of communication is already here. At MarketCross, we embrace it with a renewed portfolio, a dedicated Innovation & Technology unit that drives us forward, and a clear mission: helping brands achieve their business goals with strategies that generate...