The public, author and protagonist: the viral power of UGC in Latin America that every Communications Agency should know

by MarketCross | Aug 7, 2025 | BLOG & IDEAS, BLOG & IDEIAS

In Latin America, stories aren’t just told; they’re lived, felt, and shared. From a bohemian neighborhood in Buenos Aires to an impromptu party in Medellín, human warmth and creativity flow like coffee after dinner. And in this emotional and authentic...

LATAM 2025: Which Countries Attract the Most Foreign Investment and What Should a Communications Agency Know?

by MarketCross | Aug 6, 2025 | BLOG & IDEAS, BLOG & IDEIAS

Latin America is undergoing a profound transformation. In a global context where companies are reorganizing their supply chains, prioritizing sustainability, and seeking emerging markets with potential, the region is once again occupying a strategic place on the...

LATAM on the Radar: A Golden Opportunity for APAC Agencies

by MarketCross | Jun 25, 2025 | BLOG & IDEAS, BLOG & IDEIAS

Latin America is no longer a footnote in global communications strategies. While international brands seek new drivers of growth, communications agencies in the Asia-Pacific (APAC) region face a golden opportunity: look to the south of the American continent and...

Human + Machine: The Winning Formula in a Communications Agency

by MarketCross | Jun 24, 2025 | Blog, BLOG & IDEAS, BLOG & IDEIAS

Human + Machine: The Winning Formula in a Communications Agency In a world where technology advances at a dizzying speed, and where messages multiply by millions every second, communication requires more than intuition and experience: it requires augmented...

The Thin Line Between Communication and Deception: Sustainability, Crisis, and the Communicator’s Role

by MarketCross | May 15, 2025 | Blog, BLOG & IDEAS, BLOG & IDEIAS, info, SERVICES

Today, every brand talks about sustainability—and rightly so. But therein lies a growing challenge: saying more than what’s actually being done. When communication oversteps reality, companies put their reputation and credibility at risk, potentially triggering both...