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The Thin Line Between Communication and Deception: Sustainability, Crisis, and the Communicator’s Role

The Thin Line Between Communication and Deception: Sustainability, Crisis, and the Communicator’s Role

by MarketCross | May 15, 2025 | Blog, BLOG & IDEAS, BLOG & IDEIAS, info, SERVICES

Today, every brand talks about sustainability—and rightly so. But therein lies a growing challenge: saying more than what’s actually being done. When communication oversteps reality, companies put their reputation and credibility at risk, potentially triggering both...
Sustainability in action: The “Together” campaign with Caritas Chile

Sustainability in action: The “Together” campaign with Caritas Chile

by MarketCross | Dec 17, 2024 | Blog

In a world where sustainability is no longer just a trend but an urgent necessity, strategic communications agencies play a pivotal role in promoting actions that create tangible impact. Our recent collaboration with Caritas Chile in the “Together” campaign is an...
Trends in PR 2025: Those who don’t take risks don’t leave a mark

Trends in PR 2025: Those who don’t take risks don’t leave a mark

by MarketCross | Dec 16, 2024 | Blog

In this column, Cristela Reyes, Founder & CEO of MarketCross, shares her vision of the direction strategic communications will take in 2025. As CEO and founder of a PR agency with presence throughout Latin America, every year I ask myself: what else can we offer...
MarketCross and NVIDIA Win Silver at Eikon International Awards with IA Press Tour

MarketCross and NVIDIA Win Silver at Eikon International Awards with IA Press Tour

by MarketCross | Dec 13, 2024 | Blog

In the dynamic world of strategic communications agencies, few campaigns manage to leave as deep an impression as the “IA Press Tour.” The collaboration between MarketCross and NVIDIA not only captured the attention of key audiences in Latin America, but also...
REVOLUTIONIZE YOUR PR STRATEGY THROUGH INNOVATIVE ACTION!

REVOLUTIONIZE YOUR PR STRATEGY THROUGH INNOVATIVE ACTION!

by MarketCross | Jul 22, 2024 | Blog

A traditional PR strategy is no longer adequate to reach your Latin American audience. We would like to invite you to step out of the conventional boundaries and advise you on how to implement new initiatives that can help you achieve your goals. In a world of...
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Entradas recientes

  • Artificial Intelligence as a Competitive Advantage in Regional Communications
  • Who Is Shaping Today’s B2B Technology Conversation in Spain and Latin America?
  • Communicating When Nothing Is Certain: International Strategic Communication in High-Uncertainty Contexts
  • Global Consolidation Through Storytelling: How to Build a Strategic Brand Narrative for International Markets
  • The Role of Strategic Communication in C-Level Decision-Making

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