by MarketCross | Jan 30, 2026 | BLOG & IDEAS
For years, brands competed to appear on the first page of Google. Today, that goal is still relevant—but no longer sufficient. More and more people now search for information, recommendations and answers directly in AI-powered engines such as ChatGPT, Copilot, Gemini...
by MarketCross | Sep 18, 2025 | BLOG & IDEAS
In today’s business world, the lines that once separated public relations (PR) and digital marketing have become nearly invisible. What were once distinct areas with different objectives and metrics are now united by a new force: generative artificial intelligence...
by MarketCross | Jan 4, 2024 | Blog
Digital marketing harnesses opportunities on the web, while digital communication crafts messages to reach and retain your target audience. In the digital era, online positioning and social networks play a critical role in business performance. Any company that...
by MarketCross | Oct 25, 2023 | Blog
Respondents acknowledge that AI allows them to be more efficient in coming up with ideas, hypothesis testing and content creation. GPT Chat is the most used tool in their marketing and communications strategies A survey conducted by MarketCross revealed a high level...
by MarketCross | Mar 31, 2022 | Blog
We are seeing in the post-pandemic world that the traditional models of strategic marketing planning do not fit the new business landscape. The irruption of the new forms of consumption of millennials as well as the generational gaps open new challenges for marketing...
