A traditional PR strategy is no longer adequate to reach your Latin American audience. We would like to invite you to step out of the conventional boundaries and advise you on how to implement new initiatives that can help you achieve your goals.
In a world of fast-moving information and fierce competition, traditional PR tactics such as sending out press releases – although still useful – are no longer enough to stand out and capture the attention and interest of your target audience.
Why are traditional communication strategies no longer enough?
Audiences are looking for authentic, creative and relevant content that aligns with their interests and values.
Therefore, it is imperative that your PR agency inspires you to think outside the box and adopt innovative approaches to achieve those coveted organic spaces in the media and other channels where your brand aspires to be.
The key to success lies in constant evolution.
Creativity, personalization and a strategic approach that connects with your target audience.
What works today?
There is no blueprint when it comes to corporate communications, so the best communications strategy is bespoke and will depend on the type of organization, its audiences and its particular objectives.
However, the common denominator for a successful communications strategy is the creativity and assertiveness of your global PR agency.
1. Your PR agency needs to know how to match your needs with those of your audience, be familiar with the common values linking the two, and thereby craft memorable experiences that turn into better stories about your company.
2. For some organizations, creating an emotional connection with your audience through videos, podcasts, web series or experiential events where attendees interact directly with your spokespeople, products or services can be an alternative.
3. For others, delivering valuable content through ebooks or infographics may be what will drive content marketing.
4. Is the goal to expand reach and strengthen market positioning? Co-branding actions with like-minded companies can result in strategic collaborations with excellent results.
5. We know how valuable it can be to have your customers speak for you. Encouraging them to create and share content about their experience with your brand is a differentiating element that can influence a prospect’s decision.
It’s time to innovate!
The above are only a few examples of PR activities that could be part of your communications plan.
You may be interested: How to improve creativity in Public Relations?
We invite you to explore these strategies and discover how they can transform your media presence.
If you haven’t yet experienced any of them, ask our team for the most appropriate options for your brand. Whether or not these activities are included in your current service contract, we want you to try new ways to achieve your goals!
Contact us today and find out how we can transform your PR strategy with innovative and effective actions!
About MarketCross
We are a global public relations agency that since 1996 has been helping to create connections between great brands and their audiences in an innovative and personal way, enhancing their reputation and narrative to drive business outcomes.
Our track record of co-constructing with more than 300 clients from diverse cultural backgrounds and industries has given us a unique perspective for delivering customized and effective strategic communications solutions to anywhere in the world.
Our team of experts, located in major cities around the world, combines a global outlook with in-depth local market experience and a sense of curiosity that transcends borders and ensures that they stay abreast of the changes and trends occurring in different markets and societies.
MarketCross has received several different international awards including the Latin America Excellence Awards (2016 and 2018), Eikon Chile (2022), Eikon Argentina (2023), Eikon Internacional (2023).
