Latin America is undergoing a profound transformation. In a global context where companies are reorganizing their supply chains, prioritizing sustainability, and seeking emerging markets with potential, the region is once again occupying a strategic place on the international investment agenda. But not all countries are advancing at the same pace, nor are they raising capital for the same reasons.
For those working at a communications agency in Latin America, this trend isn’t just an economic statistic. It’s a clear sign of opportunity: new brands are emerging, companies needing to position themselves locally, and strategic alliances requiring effective communication and a regional presence.
In this article, we analyze the countries that are receiving the most foreign direct investment (FDI) in 2024–2025, why they are being chosen, and how this directly impacts the work of communications agencies.
Mexico: The nearshoring leader in Latin America
En Over the past two years, Mexico has established itself as the leading investment destination in the region, thanks to a phenomenon that is shaping the global economic landscape: nearshoring. International companies are shifting part of their production from Asia to destinations closer to their key markets, especially the United States.
Mexico has a privileged geographic location, solid trade agreements such as the USMCA, and an industrial infrastructure that allows for rapid implementation. It also boasts a growing technological ecosystem and a skilled workforce.
The sectors receiving the most investment are:
● Advanced manufacturing
● Automotive industr
● Electromobility
● Medical devices
● Data centers
Foreign companies establishing themselves in Mexico need to develop branding campaigns, corporate reputation, internal communications, and a digital strategy adapted to the local environment to differentiate themselves from the competition. This requires agile communication strategies with a cultural focus and measurable results.
Brazil: Sustainability, Technology, and an Expanding Market
Brazil continues to be the largest economy in Latin America, and also one of the most attractive markets for global investors, especially from Europe and Asia. Its size, diverse productive sectors, and renewed fiscal policies position it as a solid destination for direct investment.
A key factor has been the federal government’s commitment to a green agenda, which incentivizes projects in renewable energy, sustainable infrastructure, and technology with a positive environmental impact.
Among the sectors attracting the most investment in 2025 are:
● Clean energy (solar, wind, and green hydrogen)
● Agribusiness technology
● Fintechs and digital banking
● E-commerce and logistics
This growth brings with it an urgent need for professional communication. Brands entering Brazil need to understand the local market, connect with diverse audiences, and build trust through clear and authentic messages. A communications agency with a strategic vision can become a key ally in this process of landing and expansion. One that speaks the same language, both in communications and business.
Colombia and Chile: Innovation and stability as key attractions
Colombia and Chile have positioned themselves as preferred destinations for investments in the technology, digital services, and clean energy sectors. Although they lack the market size of Mexico or Brazil, their value proposition combines relative institutional stability, qualified talent, and open trade.
Colombia, in particular, is attracting capital to:
● Software services
● Contact centers and outsourcing (BPO)
● Renewable energy projects
Chile, for its part, remains a leader in:
● Responsible mining
● Lithium production and export
● Sustainable infrastructure and digitalization
Companies investing in these countries are not just looking for profitability: they are looking for reputation, sustainability, and purpose.
Argentina: Risk, Talent, and Strategic Opportunities
Despite its macroeconomic challenges, Argentina continues to attract international interest thanks to its professional talent, its entrepreneurial ecosystem, and its wealth of natural resources. Investments are especially concentrated in sectors with export potential and added value.
Key areas in 2025:
● Unconventional energy (Vaca Muerta)
● Agricultural technology (agtech)
● Digital professional services (software, design, development)
● Fintech and financial innovation
● Food and digital health
Companies from Asia and Europe are exploring opportunities in Argentina, attracted by competitive costs and local creativity. And with each new project, there is a need to communicate, position, and build relationships with local and international audiences. A communications agency with regional experience can facilitate these processes efficiently and with cultural sensitivity.
Why is this relevant to you as a partner?
• More investment means more campaigns, more positioning needs, and more opportunities for regional collaboration.
• Understanding the poles of attraction helps prioritize communication, sales, or expansion efforts.
• You can be key for foreign brands looking to enter these markets and need local allies.
Where there is investment, there is communication
Latin America is entering a new era in its economic history. With multiple countries attracting capital, developing strategic sectors, and positioning themselves on the global radar, the role of communications agencies is more relevant than ever.
Those who know how to interpret this change, adapt to the language of international business, and offer creative, strategic, and culturally relevant solutions will position themselves as indispensable partners in the coming years. In a dynamic, competitive environment full of opportunities, communication is not an accessory: it is the bridge between investment and real impact.
Frequently asked questions about foreign investment and communications agencies
What types of companies are investing in Latin America in 2025?
Mainly companies in sectors such as technology, energy, logistics, precision agriculture, digital services, advanced manufacturing, and fintechs. Many come from the United States, China, Germany, South Korea, and Spain.
Can an independent regional agency compete with large international groups?
Yes. Foreign companies often look for independent agencies that are well-versed in the local market and the Latin American region, have operational flexibility, and can adapt quickly, avoiding the bureaucratic and sometimes less affordable budgets of global agencies.
Is it advisable to offer regional services from a single office? Ideally, work with a regional communications agency that has a local team in major Latin American cities. This ensures that the right message is delivered to each country, considering its culture, idiosyncrasies, expressions, and particularities, which differ from one country to another, and makes all the difference in how the message is received. Working with a regional communications agency with a local team also allows you to work with a common work methodology that ensures quality, agility, flexibility, and budget optimization.
About MarketCross
We are a global public relations agency that since 1996 has been helping to create connections between great brands and their audiences in an innovative and personal way, enhancing their reputation and narrative to drive business outcomes.
Our track record of co-constructing with more than 300 clients from diverse cultural backgrounds and industries has given us a unique perspective for delivering customized and effective strategic communications solutions to anywhere in the world.
Our team of experts, located in major cities around the world, combines a global outlook with in-depth local market experience and a sense of curiosity that transcends borders and ensures that they stay abreast of the changes and trends occurring in different markets and societies.
MarketCross has received several different international awards including the Latin America Excellence Awards (2016 and 2018), Eikon Chile (2022), Eikon Argentina (2023), Eikon Internacional (2023 and 2024).
