Purpose-driven communication goes further. The award recognizes the campaign “Together, Let’s Act Today for a Better Tomorrow” in the NGO category, developed for Caritas Chile. More than an achievement, it is a call to continue placing strategy and innovation at the service of causes that truly matter.
The campaign was born in an urgent context: climate change is no longer a future possibility—it is a present emergency. Together with Caritas Chile, we designed a strategy that inspired and mobilized communities to move “from emergency to prevention” through environmental care initiatives, wildfire prevention, and active citizen participation.
With urban interventions, seminars, digital campaigns, and the iconic “Tree of Life” installation, we not only raised awareness of the crisis but also brought together citizens, social leaders, academia, and public institutions to commit to the planet.
You may be interested: Sustainability in action: The “Together” campaign with Caritas Chile
A Recognition of the Power of the Collective
The International Eikon Award validates a conviction we proudly uphold at MarketCross: strategic communication has the power to transform realities when it connects with causes that matter to society.
“This recognition moves us deeply because it goes beyond a communication award. It confirms that giving back to society through pro bono campaigns creates real impact. Innovation and strategy are key—but the true value lies in putting our capabilities at the service of causes that matter.” — Cristela Reyes, CEO, MarketCross.
When Communication Serves Society
When communication is put at the service of society, we don’t just achieve visibility—we drive change.
As a PR and strategic communications agency, we see this recognition not just as an achievement but as a renewed commitment: to continue driving campaigns that inspire, connect, and deliver value—both for our clients and for society at large.
You may be interested: LATAM 2026: The Time to Act is Now
Because communication is not only about storytelling. It is about achieving business objectives while paving the way toward a more sustainable and supportive future.
The award ceremony will take place on November 11 in Buenos Aires, Argentina.
About MarketCross
We are a global Public Relations agency that, since 1996, has been helping build connections between leading brands and their audiences in an innovative and approachable way—enhancing their reputation and storytelling to drive business results.
Our journey, co-creating with more than 300 clients from diverse cultural backgrounds and various industries, has given us a unique perspective to deliver tailored and effective strategic communication solutions anywhere in the world.
Our team of experts, located in major cities across the globe, combines a global vision with deep local market experience and a curiosity that transcends borders—allowing us to stay ahead of market and societal changes and trends.
MarketCross’ work has been recognized with multiple international awards, including the Latin America Excellence Awards (2016 and 2018), Eikon Chile (2022), Eikon Argentina (2023), and Eikon International (2023, 2024, and 2025).
