7 TIPS TO MAKE YOUR CREATIVE PRESS KIT A SUCCESS

7 TIPS TO MAKE YOUR CREATIVE PRESS KIT A SUCCESS

Most probably, on more than one occasion you have coped with that type of action we carry out from time to time within public relations: the creative submission to journalists or press kit. In some cases these shipments can be successful and in many others they do not...
HOW TO MEASURE THE RESULTS IN PR?

HOW TO MEASURE THE RESULTS IN PR?

Public relations faces an almost scientific dilemma: William T. Kelvin, the physicist and mathematician who created the thermometric scale named after him, said, they need to be measurable in order to improve. Fortunately, although standard criteria have not been...
Women CEO and Covid19: Leadership Study

Women CEO and Covid19: Leadership Study

Our CEO, Cristela Reyes, took part in the research carried out by our European partner LF Channel. In this investigation, the director of LF Channel, Imma Folch Lázaro, together with Laura Inés Fernández, CEO of BLI Mindset, have interviewed 37 women #CEOs from around...
If telling a story is no longer enough, what do we do?

If telling a story is no longer enough, what do we do?

One day, strolling along the corridors of a shopping center, I bumped into a huge queue of people waiting to enter a store. Intrigued, I approached to see what they were selling. I came across a show case full of cuddly teddy bears. I didn’t understand what was...