In a world where sustainability is no longer just a trend but an urgent necessity, strategic communications agencies play a pivotal role in promoting actions that create tangible impact. Our recent collaboration with Caritas Chile in the “Together” campaign is an inspiring example of how a public relations agency can transform a message into a movement
The “Together” campaign had a clear goal: to raise public awareness about the effects of climate change, promote integral ecology, and care for our common home. As a PR agency, we committed to bringing this vision to life by uniting efforts and resources to create a powerful symbol: the “Tree of Life, Wishes, and Action.”
A Living Symbol of Sustainability
This tree, built using recycled materials, symbolized not only the planet’s resilience but also collective commitment. Students from the Pontifical Catholic University of Chile designed and constructed the structure, while Recupac’s waste conditioning plant donated the necessary materials. Every step of the process was coordinated by MarketCross, ensuring that every detail reflected the spirit of sustainability.
The Tree as a Living Symbol
Strategically placed at two iconic locations in Santiago—Plaza de la Constitución and Plaza Los Dominicos—the tree was more than a physical structure; it was a space for reflection and commitment. Passersby were invited to write messages about climate change, wishes for a sustainable future, and personal pledges, hanging them on the tree as fruits of hope.
These messages, collected by Caritas Chile, will be sent to global leaders, including the Pope, through Caritas Internationalis. In this way, every citizen’s voice transcends borders, showcasing the power of unity.
Tree of Life, Wishes, and Action
The Role of a PR Agency in Sustainability
Why is it crucial for a PR agency to lead initiatives like this? Because sustainability is not just a matter of corporate responsibility—it’s a narrative that must be effectively communicated. Strategic communications agencies have a unique ability to amplify messages, connect with diverse audiences, and create lasting impact.
At MarketCross, we understand that every campaign is an opportunity to foster positive change. By collaborating with Caritas Chile, we didn’t just provide resources and logistics; we wove a story that inspires action. Our press team drafted impactful releases, managed interviews with key media outlets, and ensured the project’s visibility in public spaces. Every step was designed to maximize the reach and resonance of the message.
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The Power of Collective Action
The “Together” campaign was not just an event; it was an educational experience. Every person who interacted with the tree became an ambassador of change. This is the true essence of sustainability: raising awareness, empowering individuals to act, and building partnerships to transform individual impact into collective action.
As a strategic communications agency, we know that addressing climate change requires collective solutions. It’s not just about large-scale corporate actions but also about individual commitments that, together, can transform the world. This project serves as a reminder that every voice matters and every action counts.
The success of the “Together” campaign is a testament to the power of collaboration. It would not have been possible without the combined efforts of students, companies, and the community. As a public relations agency, our role was to unite these pieces, creating synergy that amplified the sustainability message.
The impact was tangible: hundreds of messages hung on the tree, thousands of people engaged, and a conversation that continues to grow. These results reinforce our belief that communication is a powerful tool for social change. PR agencies don’t just promote brands; they can be agents of transformation.
The ESG Commitment
In a context where ESG (Environmental, Social, and Governance) criteria are increasingly relevant, strategic communications agencies hold a critical responsibility. It’s not just about reputation—it’s about real impact. Companies that embrace sustainable practices not only earn stakeholders’ trust but also contribute to a better future.
The “Together” campaign exemplifies how a public relations agency can lead change, uniting efforts and resources for a common goal. At MarketCross, we believe in going beyond words, transforming vision into action. Because at the end of the day, sustainability is not just a topic—it is our shared future.
About MarketCross
We are a global public relations agency that since 1996 has been helping to create connections between great brands and their audiences in an innovative and personal way, enhancing their reputation and narrative to drive business outcomes.
Our track record of co-constructing with more than 300 clients from diverse cultural backgrounds and industries has given us a unique perspective for delivering customized and effective strategic communications solutions to anywhere in the world.
Our team of experts, located in major cities around the world, combines a global outlook with in-depth local market experience and a sense of curiosity that transcends borders and ensures that they stay abreast of the changes and trends occurring in different markets and societies.
MarketCross has received several different international awards including the Latin America Excellence Awards (2016 and 2018), Eikon Chile (2022), Eikon Argentina (2023), Eikon Internacional (2023 and 2024).
