Your Client Can Shine in LATAM (Without the Headaches)

Your Client Can Shine in LATAM (Without the Headaches)

Expanding into Latin America is a compelling opportunity for many global brands. With more than 650 million people, a growing middle class, and dynamic consumer behavior, the region offers significant potential.  But it’s also a complex environment that demands...
How to build a successful communications plan?

How to build a successful communications plan?

In order to be competitive, a company must not only have a good product/service, it also needs to communicate it to others, to its target audiences, potential customers, and to get feedback from them. In addition, it must build a positive reputation and its...