by MarketCross | May 9, 2025 | Blog
Expanding into Latin America is a compelling opportunity for many global brands. With more than 650 million people, a growing middle class, and dynamic consumer behavior, the region offers significant potential. But it’s also a complex environment that demands...
by MarketCross | May 9, 2025 | Blog
Artificial Intelligence is no longer a buzzword—it’s a powerful toolkit that’s reshaping how communications professionals think, work, and deliver value. For PR and communications agencies, the adoption of AI is not about replacing creativity or strategy—it’s about...
by MarketCross | Dec 16, 2024 | Blog
In this column, Cristela Reyes, Founder & CEO of MarketCross, shares her vision of the direction strategic communications will take in 2025. As CEO and founder of a PR agency with presence throughout Latin America, every year I ask myself: what else can we offer...
by MarketCross | Jul 22, 2024 | Blog
A traditional PR strategy is no longer adequate to reach your Latin American audience. We would like to invite you to step out of the conventional boundaries and advise you on how to implement new initiatives that can help you achieve your goals. In a world of...
by MarketCross | Jun 4, 2024 | Blog
Learn about how best practices can help Latin American technology companies effectively promote their B2B solutions, ranging from training spokespersons to harnessing social networks such as LinkedIn, all under the watchful eye of public relations experts. Technology...
