Welcome to the MARKETCROSS Blog. Our editorial team, which focuses on the topics we are interested in sharing with you today.
The challenges of Public Relations
During the month of September we celebrate the Inter-American Day of Public Relations. The date...
How to build a Media Target List that leads to success
Nurturing and consolidating a list of contacts in the media, oriented to effective press...
10 (GALACTIC) TOOLS SO THE STRENGTH MAY BE WITH YOU IN SOCIAL MEDIA
If you're a social media management professional, you may do well to indulge in handy apps like...
7 TIPS TO MAKE YOUR CREATIVE PRESS KIT A SUCCESS
Most probably, on more than one occasion you have coped with that type of action we carry out from...
HOW TO MEASURE THE RESULTS IN PR?
Public relations faces an almost scientific dilemma: William T. Kelvin, the physicist and...
Women CEO and Covid19: Leadership Study
Our CEO, Cristela Reyes, took part in the research carried out by our European partner LF Channel....
If telling a story is no longer enough, what do we do?
One day, strolling along the corridors of a shopping center, I bumped into a huge queue of people...
ARTIFICIAL INTELLIGENCE (AI) AND BUSINESS
Artificial Intelligence will transform the way many companies operate, it will also affect all...
Internet of Things (IoT) as an ally to improve customer satisfaction
The benefits that the IoT represents today are directly related to the growth of information, the...