What About Media Segmentation?

What About Media Segmentation?

Media lists are not the most exciting parts of PR, but a well-put-together media list is a crucial piece of any successful campaign. No matter if you are informing about a new product launch, or offering commentary for a developing industry story, the excellence of...
5 Digital Trends For 2020

5 Digital Trends For 2020

1. Instagram stories will be even more important for companies D´you remember when the general consensus about Instagram stories was that the social network was just trying to copy Snapchat? The stories already serve as another way for users to come into contact with...
FOOLISH, POOR FOOLISH

FOOLISH, POOR FOOLISH

Dumb. Silly box. Stupid device. An open window to a closed world. In this way, the mass public baptized television when, in the middle of the 20th century, it was a widely diffused technology in most Western countries. Several centuries earlier, in 300 BC, the first...