We unite talent to break boundaries. Two agencies. Two cultures. One shared purpose: raising the standard of service across Ibero-LATAM.
There are moments when you can’t settle for the status quo. When you realize that to achieve big things, you need to think without borders.
With LF Channel, a strategic communications and public relations agency—with offices in Madrid and Barcelona—we have shared values, a strategic outlook, and even the same founding year for decades. We have collaborated on projects, and we decided to join forces because we share the same obsession: to deliver truly excellent service in Ibero-America.
We are combining our expertise in Latin America with LF Channel’s experience in Europe—broadening our geographic coverage while maintaining a close, personalized approach. With an agile structure, we deliver more competitive pricing without compromising quality.
Together, our ideas can travel farther, faster, and with greater impact.
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What Does This Mean for Brands?
– Intercontinental coverage, local presence: Ibero and LATAM under one team, free of bureaucracy.
– High-level expertise throughout the entire project, not just in the sales process. We understand markets and their challenges.
– Smart budgets: more value, fewer intermediaries.
– Frictionless execution: teams that understand each other, speak the same language, and share the same ambition.
– A solution-driven, agile culture aligned with your business objectives.
– Adaptability to ever-changing scenarios—which is today’s only constant.
“This alliance began almost three decades ago—not in a meeting room, but out of mutual admiration and a friendship that grew over the years. Spain is my second home, where I have bonds, affections, and a shared vision with someone who has always led with generosity, intelligence, and heart. Today, we decided to work together with our agencies because we are convinced that uniting our talent, creativity, and purpose is not only good for business, but excellent for our clients.” Cristela Reyes, CEO of MarketCross
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“This alliance is not a merger of structures—it is a union of courage, ambition, and experience. Organizations that aim to grow need partners who think big.” Imma Folch-Lázaro, CEO of LF Channel
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About MarketCross
We are a global Public Relations agency that, since 1996, has been helping build connections between leading brands and their audiences in an innovative and approachable way—enhancing their reputation and storytelling to drive business results.
Our journey, co-creating with more than 300 clients from diverse cultural backgrounds and various industries, has given us a unique perspective to deliver tailored and effective strategic communication solutions anywhere in the world.
Our team of experts, located in major cities across the globe, combines a global vision with deep local market experience and a curiosity that transcends borders—allowing us to stay ahead of market and societal changes and trends.
MarketCross’ work has been recognized with multiple international awards, including the Latin America Excellence Awards (2016 and 2018), Eikon Chile (2022), Eikon Argentina (2023), and Eikon International (2023, 2024, and 2025).
