The Crossover Effect

Where reputation, narrative, and business intersect, real growth happens. It's not about presence. It's about relevance.

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The methodology

What is The Crossover Effect?

The moment when what you say, how you're perceived, and what you sell reinforce each other to create sustainable growth.

It's a methodology — and the result of 30 years guiding boards, CEOs, and executive teams through increasingly complex, ever-changing landscapes, built on the understanding that trust is one of the most valuable assets for competing and growing.

30 years of track
record across Latin America

Three forces, one strategy

Not three services. One crossover.

Strategic Narrative

What you say, and how you say it.

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AI-Powered Presence

How you're perceived across media, search engines, and AI models.

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Marketing Performance

Demand, conversion, and retention.

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Avast digital privacy campaign activation with influencer bakers in Brazil and Argentina

Featured work

#hablemosdecookies · #falemosdascookie

Avast — PR & Influencers, Argentina & Brazil

Together with Avast, we brought digital privacy to life for everyday audiences. Partnering with influencer bakers, we linked edible cookies with website cookies — pairing baking recipes with plain-language tips on managing online privacy. We built a press release around Avast's own research on cookie awareness in Brazil and Argentina, and sent Tier-1 journalists a kit with the recipe, the privacy tips, and gifts for baking at home.

+180 press placements · +24M reach

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30Years of track record

+300Clients

6Countries with offices
(full LATAM coverage)

The MarketCross team accepting an Eikon Award

Eikon ChilePress Relations — Tiendeo · 2022

Recognized by the industry

Latin America Excellence AwardsMultimarket Campaign — Canon · 2016

Latin America Excellence AwardsMultimarket Campaign — NVIDIA · 2018

Eikon ArgentinaPress Relations — Avast · 2023

Eikon InternacionalPress Relations — Avast · 2023

Eikon InternacionalPress Relations — NVIDIA · 2024

Eikon InternacionalSustainability Campaign — Caritas Chile · 2025

Trusted by

Global brands, regional expertise

What clients say

Trusted by the teams behind global brands

Even in difficult moments, MarketCross has consistently shown transparency, accountability, and the ability to recalibrate strategy when needed — always keeping communications initiatives closely aligned with my business priorities. It's a partnership built on trust, adaptability, and long-term commitment.

Luciana Leite

Marketing, Communications & ESG Senior Officer LATAM — Vestas

The MarketCross team plays a key role in our strategy to expand, position, and bring our highly technical products to a broader audience. Congratulations on a job well done!

André Forte

LATAM PR Manager — NVIDIA

Working with MarketCross has been a great experience — we've built plenty of wins that show up in the numbers, the results, and the data. Together we've forged robust strategies that created strong media relationships. MarketCross is a great partner.

Fernanda Palomino

Social Media & PR Lead for Avast and Norton Latin America

As always, MarketCross did an excellent job at the Gartner events held in Mexico. Everyone on the team is a top-tier PR professional!

Christy Pettey

Public Relations Director — Gartner

Ready to talk?

Is your organization communicating — or building relevance?

If the answer isn't immediate, it's time to talk.