We explore why Latin America represents a strategic opportunity for global brands, and how a local agency can make a difference.
Latin America is a region of contrasts and opportunities. With over 650 million people across more than 30 countries and a combined GDP exceeding USD 6 trillion, it represents one of the most dynamic and promising emerging markets globally. The region’s consumer market is valued at more than USD 5 trillion, and its growing middle class continues to shape new consumption patterns and brand expectations. For global brands, it’s both a challenge and a unique chance to create meaningful impact and long-term brand equity.
At MarketCross, we believe that a global campaign needs a local execution strategy. Success lies in adapting the message, selecting the right spokespeople, and understanding cultural nuances. What works in New York, Madrid or Paris may not resonate in Bogotá, São Paulo, or Buenos Aires. LATAM requires a different rhythm, a distinct tone, and a deep understanding of each country’s socio-political and media landscape.
Our strength lies in translating global values into regional narratives—without compromising brand consistency. We operate with a team spread across Latin America, with local professionals embedded in the region’s most relevant markets. These teams hold strong media relationships and have a finger on the pulse of social and cultural trends.
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We don’t just localize—we lead. MarketCross acts as a true LATAM hub, capable of coordinating campaigns across multiple countries while tailoring the approach to the local DNA of each. This allows our partners and clients to operate with both cohesion and cultural precision.
LATAM is not a homogeneous market. That’s precisely where the opportunity lies. Understanding its subtleties, speaking its many languages, and decoding its cultural codes is the smartest path to brand relevance. From Mexico to Argentina, from the Caribbean to the Andes, each territory has its own story—and a unique way of receiving yours.
About MarketCross
We are a global public relations agency that since 1996 has been helping to create connections between great brands and their audiences in an innovative and personal way, enhancing their reputation and narrative to drive business outcomes.
Our track record of co-constructing with more than 300 clients from diverse cultural backgrounds and industries has given us a unique perspective for delivering customized and effective strategic communications solutions to anywhere in the world.
Our team of experts, located in major cities around the world, combines a global outlook with in-depth local market experience and a sense of curiosity that transcends borders and ensures that they stay abreast of the changes and trends occurring in different markets and societies.
MarketCross has received several different international awards including the Latin America Excellence Awards (2016 and 2018), Eikon Chile (2022), Eikon Argentina (2023), Eikon Internacional (2023 and 2024).
