The public, author and protagonist: the viral power of UGC in Latin America that every Communications Agency should know

by MarketCross | Aug 7, 2025 | BLOG & IDEAS, BLOG & IDEIAS

In Latin America, stories aren’t just told; they’re lived, felt, and shared. From a bohemian neighborhood in Buenos Aires to an impromptu party in Medellín, human warmth and creativity flow like coffee after dinner. And in this emotional and authentic...

LATAM 2025: Which Countries Attract the Most Foreign Investment and What Should a Communications Agency Know?

by MarketCross | Aug 6, 2025 | BLOG & IDEAS, BLOG & IDEIAS

Latin America is undergoing a profound transformation. In a global context where companies are reorganizing their supply chains, prioritizing sustainability, and seeking emerging markets with potential, the region is once again occupying a strategic place on the...

LATAM on the Radar: A Golden Opportunity for APAC Agencies

by MarketCross | Jun 25, 2025 | BLOG & IDEAS, BLOG & IDEIAS

Latin America is no longer a footnote in global communications strategies. While international brands seek new drivers of growth, communications agencies in the Asia-Pacific (APAC) region face a golden opportunity: look to the south of the American continent and...

When AI meets context: The importance of humanized automation in a communications agency

by MarketCross | Jun 25, 2025 | BLOG & IDEAS, BLOG & IDEIAS

Today, Artificial Intelligence (AI) is becoming a key element in the global work ecosystem. It automates tasks that previously took hours, anticipates trends with just a click, and enables teams to work more agilely. But—and this is a big but—in a region as diverse as...

Different language, same language: How a Communications Agency connects Brazil with the Spanish-speaking world

by MarketCross | Jun 24, 2025 | BLOG & IDEAS, BLOG & IDEIAS

The new frontier of regional communication When we think about communications in Latin America, we often imagine a fragmented landscape, where each country operates as an island. However, in an increasingly connected world, linguistic and cultural borders should no...