by MarketCross | Jun 25, 2025 | BLOG & IDEAS, BLOG & IDEIAS
Latin America is no longer a footnote in global communications strategies. While international brands seek new drivers of growth, communications agencies in the Asia-Pacific (APAC) region face a golden opportunity: look to the south of the American continent and...
by MarketCross | Jun 24, 2025 | Blog, BLOG & IDEAS, BLOG & IDEIAS
Human + Machine: The Winning Formula in a Communications Agency In a world where technology advances at a dizzying speed, and where messages multiply by millions every second, communication requires more than intuition and experience: it requires augmented...
by MarketCross | May 15, 2025 | Blog, BLOG & IDEAS, BLOG & IDEIAS, info, SERVICES
Today, every brand talks about sustainability—and rightly so. But therein lies a growing challenge: saying more than what’s actually being done. When communication oversteps reality, companies put their reputation and credibility at risk, potentially triggering both...
by MarketCross | Dec 17, 2024 | Blog
In a world where sustainability is no longer just a trend but an urgent necessity, strategic communications agencies play a pivotal role in promoting actions that create tangible impact. Our recent collaboration with Caritas Chile in the “Together” campaign is an...
by MarketCross | Dec 16, 2024 | Blog
In this column, Cristela Reyes, Founder & CEO of MarketCross, shares her vision of the direction strategic communications will take in 2025. As CEO and founder of a PR agency with presence throughout Latin America, every year I ask myself: what else can we offer...
