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From SEO to Dialogue with AI: What GEO Is and How Brands Can Appear in ChatGPT, Copilot, Gemini and More

From SEO to Dialogue with AI: What GEO Is and How Brands Can Appear in ChatGPT, Copilot, Gemini and More

by MarketCross | Jan 30, 2026 | BLOG & IDEAS

For years, brands competed to appear on the first page of Google. Today, that goal is still relevant—but no longer sufficient. More and more people now search for information, recommendations and answers directly in AI-powered engines such as ChatGPT, Copilot, Gemini...
MarketCross Wins International Eikon Award for Campaign with Caritas Chile

MarketCross Wins International Eikon Award for Campaign with Caritas Chile

by MarketCross | Oct 3, 2025 | BLOG & IDEAS

Purpose-driven communication goes further. The award recognizes the campaign “Together, Let’s Act Today for a Better Tomorrow” in the NGO category, developed for Caritas Chile. More than an achievement, it is a call to continue placing strategy and innovation at the...
Innovation + Strategy: The New Superpower for Brands

Innovation + Strategy: The New Superpower for Brands

by MarketCross | Oct 3, 2025 | BLOG & IDEAS

The future of communication is already here. At MarketCross, we embrace it with a renewed portfolio, a dedicated Innovation & Technology unit that drives us forward, and a clear mission: helping brands achieve their business goals with strategies that generate...
Towards More Agile and Digital Communication: PR Trends 2025 in Mexico

Towards More Agile and Digital Communication: PR Trends 2025 in Mexico

by MarketCross | Sep 18, 2025 | BLOG & IDEAS

Communication in Mexico has never been as vibrant, as challenging, and as full of opportunities as it is today. In a country where diverse realities coexist — from the vibrant Mexico City to the industrial hubs in the north or the culturally rich communities in the...
PR + Marketing Automation: The Power of Generative AI Agents in Latin America

PR + Marketing Automation: The Power of Generative AI Agents in Latin America

by MarketCross | Sep 18, 2025 | BLOG & IDEAS

In today’s business world, the lines that once separated public relations (PR) and digital marketing have become nearly invisible. What were once distinct areas with different objectives and metrics are now united by a new force: generative artificial intelligence...
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Entradas recientes

  • The Role of Strategic Communication in C-Level Decision-Making
  • From SEO to Dialogue with AI: What GEO Is and How Brands Can Appear in ChatGPT, Copilot, Gemini and More
  • Why Press Releases and Media Relations Are Gaining Momentum in the Age of AI
  • Purpose-Driven Storytelling: How Brands Can Build Social Impact Through Strategic Communication
  • LATAM 2026: The New Focus of Investment for International Brands

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