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The Role of Strategic Communication in C-Level Decision-Making

The Role of Strategic Communication in C-Level Decision-Making

by MarketCross | Feb 4, 2026 | BLOG & IDEAS

In today’s organizations, decision-making is no longer an isolated or purely rational process. In a context marked by economic volatility, reputational pressure, hyperconnectivity, and constant exposure, C-level decisions (those made by an organization’s top...
MarketCross Wins International Eikon Award for Campaign with Caritas Chile

MarketCross Wins International Eikon Award for Campaign with Caritas Chile

by MarketCross | Oct 3, 2025 | BLOG & IDEAS

Purpose-driven communication goes further. The award recognizes the campaign “Together, Let’s Act Today for a Better Tomorrow” in the NGO category, developed for Caritas Chile. More than an achievement, it is a call to continue placing strategy and innovation at the...
Innovation + Strategy: The New Superpower for Brands

Innovation + Strategy: The New Superpower for Brands

by MarketCross | Oct 3, 2025 | BLOG & IDEAS

The future of communication is already here. At MarketCross, we embrace it with a renewed portfolio, a dedicated Innovation & Technology unit that drives us forward, and a clear mission: helping brands achieve their business goals with strategies that generate...
Towards More Agile and Digital Communication: PR Trends 2025 in Mexico

Towards More Agile and Digital Communication: PR Trends 2025 in Mexico

by MarketCross | Sep 18, 2025 | BLOG & IDEAS

Communication in Mexico has never been as vibrant, as challenging, and as full of opportunities as it is today. In a country where diverse realities coexist — from the vibrant Mexico City to the industrial hubs in the north or the culturally rich communities in the...
LATAM Is Not Just a Market. It’s a Pulse

LATAM Is Not Just a Market. It’s a Pulse

by MarketCross | Jun 2, 2025 | Blog, BLOG & IDEAS, info, SERVICES

Latin America is far from being a blank-slate emerging territory, united only by a common language. It’s something else entirely. It’s rhythm, color, history, contradiction—and opportunity. It’s not just another market: LATAM is a region with its own unique beat,...
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Entradas recientes

  • The Role of Strategic Communication in C-Level Decision-Making
  • From SEO to Dialogue with AI: What GEO Is and How Brands Can Appear in ChatGPT, Copilot, Gemini and More
  • Why Press Releases and Media Relations Are Gaining Momentum in the Age of AI
  • Purpose-Driven Storytelling: How Brands Can Build Social Impact Through Strategic Communication
  • LATAM 2026: The New Focus of Investment for International Brands

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