by MarketCross | Jun 24, 2025 | BLOG & IDEAS, BLOG & IDEIAS
The new frontier of regional communication When we think about communications in Latin America, we often imagine a fragmented landscape, where each country operates as an island. However, in an increasingly connected world, linguistic and cultural borders should no...
by MarketCross | Jun 2, 2025 | Blog, BLOG & IDEAS, info, SERVICES
Latin America is far from being a blank-slate emerging territory, united only by a common language. It’s something else entirely. It’s rhythm, color, history, contradiction—and opportunity. It’s not just another market: LATAM is a region with its own unique beat,...
by MarketCross | May 9, 2025 | Blog
Expanding into Latin America is a compelling opportunity for many global brands. With more than 650 million people, a growing middle class, and dynamic consumer behavior, the region offers significant potential. But it’s also a complex environment that demands...
by MarketCross | May 9, 2025 | Blog
Artificial Intelligence is no longer a buzzword—it’s a powerful toolkit that’s reshaping how communications professionals think, work, and deliver value. For PR and communications agencies, the adoption of AI is not about replacing creativity or strategy—it’s about...
by MarketCross | Dec 16, 2024 | Blog
In this column, Cristela Reyes, Founder & CEO of MarketCross, shares her vision of the direction strategic communications will take in 2025. As CEO and founder of a PR agency with presence throughout Latin America, every year I ask myself: what else can we offer...
