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The Thin Line Between Communication and Deception: Sustainability, Crisis, and the Communicator’s Role

The Thin Line Between Communication and Deception: Sustainability, Crisis, and the Communicator’s Role

by MarketCross | May 15, 2025 | Blog, BLOG & IDEAS, BLOG & IDEIAS, info, SERVICES

Today, every brand talks about sustainability—and rightly so. But therein lies a growing challenge: saying more than what’s actually being done. When communication oversteps reality, companies put their reputation and credibility at risk, potentially triggering both...

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