by MarketCross | Jan 14, 2026 | Uncategorized
For years, the press release was repeatedly declared obsolete. It was often described as outdated, one-directional, or ineffective compared to the rise of social media, branded content, and audiovisual storytelling. Yet something has shifted. In the midst of the rapid...
by MarketCross | Nov 8, 2025 | Uncategorized
In an era saturated with advertising messages, the brands that truly stand out are not necessarily the loudest ones — but those that speak with purpose. Communicating from values and coherence has become a competitive advantage, and communication agencies now face...
by MarketCross | May 8, 2025 | Uncategorized
We explore why Latin America represents a strategic opportunity for global brands, and how a local agency can make a difference. Latin America is a region of contrasts and opportunities. With over 650 million people across more than 30 countries and a combined GDP...
