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When AI meets context: The importance of humanized automation in a communications agency

When AI meets context: The importance of humanized automation in a communications agency

by MarketCross | Jun 25, 2025 | BLOG & IDEAS, BLOG & IDEIAS

Today, Artificial Intelligence (AI) is becoming a key element in the global work ecosystem. It automates tasks that previously took hours, anticipates trends with just a click, and enables teams to work more agilely. But—and this is a big but—in a region as diverse as...
Different language, same language: How a Communications Agency connects Brazil with the Spanish-speaking world

Different language, same language: How a Communications Agency connects Brazil with the Spanish-speaking world

by MarketCross | Jun 24, 2025 | BLOG & IDEAS, BLOG & IDEIAS

The new frontier of regional communication When we think about communications in Latin America, we often imagine a fragmented landscape, where each country operates as an island. However, in an increasingly connected world, linguistic and cultural borders should no...
Sustainability in action: The “Together” campaign with Caritas Chile

Sustainability in action: The “Together” campaign with Caritas Chile

by MarketCross | Dec 17, 2024 | Blog

In a world where sustainability is no longer just a trend but an urgent necessity, strategic communications agencies play a pivotal role in promoting actions that create tangible impact. Our recent collaboration with Caritas Chile in the “Together” campaign is an...
Trends in PR 2025: Those who don’t take risks don’t leave a mark

Trends in PR 2025: Those who don’t take risks don’t leave a mark

by MarketCross | Dec 16, 2024 | Blog

In this column, Cristela Reyes, Founder & CEO of MarketCross, shares her vision of the direction strategic communications will take in 2025. As CEO and founder of a PR agency with presence throughout Latin America, every year I ask myself: what else can we offer...
REVOLUTIONIZE YOUR PR STRATEGY THROUGH INNOVATIVE ACTION!

REVOLUTIONIZE YOUR PR STRATEGY THROUGH INNOVATIVE ACTION!

by MarketCross | Jul 22, 2024 | Blog

A traditional PR strategy is no longer adequate to reach your Latin American audience. We would like to invite you to step out of the conventional boundaries and advise you on how to implement new initiatives that can help you achieve your goals. In a world of...
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Entradas recientes

  • Towards More Agile and Digital Communication: PR Trends 2025 in Mexico
  • PR + Marketing Automation: The Power of Generative AI Agents in Latin America
  • AI Agents: The New Ally in PR Strategies in LATAM
  • LATAM 2026: The Time to Act is Now
  • When brand becomes movement: the power of culture in Latin America

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