AI Agents: The New Ally in PR Strategies in LATAM

by MarketCross | Sep 18, 2025 | BLOG & IDEAS

Communication in Latin America is experiencing a unique moment. It’s no exaggeration to say we are facing a paradigm shift: brands no longer rely solely on their teams’ creativity or traditional media coverage. Now, they have an unexpected and powerful ally:...

Digital trust in the age of AI: Mexico’s new technological challenge

by MarketCross | Aug 7, 2025 | BLOG & IDEAS, BLOG & IDEIAS

In the era of hyperconnectivity, where artificial intelligence (AI) has infiltrated our conversations, work, and even medical decisions, technology has ceased to be an option and has become an essential part of everyday life. In Mexico, this transformation is...

The public, author and protagonist: the viral power of UGC in Latin America that every Communications Agency should know

by MarketCross | Aug 7, 2025 | BLOG & IDEAS, BLOG & IDEIAS

In Latin America, stories aren’t just told; they’re lived, felt, and shared. From a bohemian neighborhood in Buenos Aires to an impromptu party in Medellín, human warmth and creativity flow like coffee after dinner. And in this emotional and authentic...

LATAM on the Radar: A Golden Opportunity for APAC Agencies

by MarketCross | Jun 25, 2025 | BLOG & IDEAS, BLOG & IDEIAS

Latin America is no longer a footnote in global communications strategies. While international brands seek new drivers of growth, communications agencies in the Asia-Pacific (APAC) region face a golden opportunity: look to the south of the American continent and...

When AI meets context: The importance of humanized automation in a communications agency

by MarketCross | Jun 25, 2025 | BLOG & IDEAS, BLOG & IDEIAS

Today, Artificial Intelligence (AI) is becoming a key element in the global work ecosystem. It automates tasks that previously took hours, anticipates trends with just a click, and enables teams to work more agilely. But—and this is a big but—in a region as diverse as...