by MarketCross | Jun 25, 2025 | BLOG & IDEAS, BLOG & IDEIAS
Latin America is no longer a footnote in global communications strategies. While international brands seek new drivers of growth, communications agencies in the Asia-Pacific (APAC) region face a golden opportunity: look to the south of the American continent and...
by MarketCross | Jun 25, 2025 | BLOG & IDEAS, BLOG & IDEIAS
Today, Artificial Intelligence (AI) is becoming a key element in the global work ecosystem. It automates tasks that previously took hours, anticipates trends with just a click, and enables teams to work more agilely. But—and this is a big but—in a region as diverse as...
by MarketCross | Jun 24, 2025 | BLOG & IDEAS, BLOG & IDEIAS
The new frontier of regional communication When we think about communications in Latin America, we often imagine a fragmented landscape, where each country operates as an island. However, in an increasingly connected world, linguistic and cultural borders should no...
by MarketCross | Dec 17, 2024 | Blog
In a world where sustainability is no longer just a trend but an urgent necessity, strategic communications agencies play a pivotal role in promoting actions that create tangible impact. Our recent collaboration with Caritas Chile in the “Together” campaign is an...
by MarketCross | Dec 16, 2024 | Blog
In this column, Cristela Reyes, Founder & CEO of MarketCross, shares her vision of the direction strategic communications will take in 2025. As CEO and founder of a PR agency with presence throughout Latin America, every year I ask myself: what else can we offer...
