From SEO to Dialogue with AI: What GEO Is and How Brands Can Appear in ChatGPT, Copilot, Gemini and More

by MarketCross | Jan 30, 2026 | BLOG & IDEAS

For years, brands competed to appear on the first page of Google. Today, that goal is still relevant—but no longer sufficient. More and more people now search for information, recommendations and answers directly in AI-powered engines such as ChatGPT, Copilot, Gemini...

PR + Marketing Automation: The Power of Generative AI Agents in Latin America

by MarketCross | Sep 18, 2025 | BLOG & IDEAS

In today’s business world, the lines that once separated public relations (PR) and digital marketing have become nearly invisible. What were once distinct areas with different objectives and metrics are now united by a new force: generative artificial intelligence...

AI Agents: The New Ally in PR Strategies in LATAM

by MarketCross | Sep 18, 2025 | BLOG & IDEAS

Communication in Latin America is experiencing a unique moment. It’s no exaggeration to say we are facing a paradigm shift: brands no longer rely solely on their teams’ creativity or traditional media coverage. Now, they have an unexpected and powerful ally:...

Digital trust in the age of AI: Mexico’s new technological challenge

by MarketCross | Aug 7, 2025 | BLOG & IDEAS, BLOG & IDEIAS

In the era of hyperconnectivity, where artificial intelligence (AI) has infiltrated our conversations, work, and even medical decisions, technology has ceased to be an option and has become an essential part of everyday life. In Mexico, this transformation is...

LATAM on the Radar: A Golden Opportunity for APAC Agencies

by MarketCross | Jun 25, 2025 | BLOG & IDEAS, BLOG & IDEIAS

Latin America is no longer a footnote in global communications strategies. While international brands seek new drivers of growth, communications agencies in the Asia-Pacific (APAC) region face a golden opportunity: look to the south of the American continent and...