by MarketCross | Sep 18, 2025 | BLOG & IDEAS
In today’s business world, the lines that once separated public relations (PR) and digital marketing have become nearly invisible. What were once distinct areas with different objectives and metrics are now united by a new force: generative artificial intelligence...
by MarketCross | Sep 18, 2025 | BLOG & IDEAS
Communication in Latin America is experiencing a unique moment. It’s no exaggeration to say we are facing a paradigm shift: brands no longer rely solely on their teams’ creativity or traditional media coverage. Now, they have an unexpected and powerful ally:...
by MarketCross | Aug 7, 2025 | BLOG & IDEAS, BLOG & IDEIAS
In the era of hyperconnectivity, where artificial intelligence (AI) has infiltrated our conversations, work, and even medical decisions, technology has ceased to be an option and has become an essential part of everyday life. In Mexico, this transformation is...
by MarketCross | Jun 25, 2025 | BLOG & IDEAS, BLOG & IDEIAS
Latin America is no longer a footnote in global communications strategies. While international brands seek new drivers of growth, communications agencies in the Asia-Pacific (APAC) region face a golden opportunity: look to the south of the American continent and...
by MarketCross | Jun 25, 2025 | BLOG & IDEAS, BLOG & IDEIAS
Today, Artificial Intelligence (AI) is becoming a key element in the global work ecosystem. It automates tasks that previously took hours, anticipates trends with just a click, and enables teams to work more agilely. But—and this is a big but—in a region as diverse as...
