Welcome to the MARKETCROSS Blog. Our editorial team, which focuses on the topics we are interested in sharing with you today.
The public, author and protagonist: the viral power of UGC in Latin America that every Communications Agency should know
En LATAM las historias se cuentan y se viven. Desde un barrio bohemio de Buenos Aires hasta una fiesta improvisada en Medellín…
LATAM 2025: Which Countries Attract the Most Foreign Investment and What Should a Communications Agency Know?
Latin America is undergoing a profound transformation. In a global context where companies are reorganizing ….
LATAM on the Radar: A Golden Opportunity for APAC Agencies
LATAM offers APAC agencies a unique chance to expand globally through cultural connection, innovation, and local partnerships.
When AI meets context: The importance of humanized automation in a communications agency
In LATAM, automation without cultural context can backfire. MarketCross shows how humanized automation builds trust, connection, and strategic impact.
Different language, same language: How a Communications Agency connects Brazil with the Spanish-speaking world
Effective regional communication in LATAM isn’t about uniformity—it’s about synchronicity. Learn how MarketCross builds bridges between Brazil and the Spanish-speaking world to deliver impact without borders.
Human + Machine: The Winning Formula in a Communications Agency
Human and machine are not rivals—they’re allies. At MarketCross, we show how this synergy drives more impactful, agile, and culturally relevant communications.
LATAM Is Not Just a Market. It’s a Pulse
Latin America is far from being a blank-slate emerging territory, united only by a common...
Are You Evolving as Fast as AI? Keys to Standing Out with a Great Communications Agency
We live in an era where change is the only constant. Artificial intelligence isn’t just here to...
The Thin Line Between Communication and Deception: Sustainability, Crisis, and the Communicator’s Role
Today, every brand talks about sustainability—and rightly so. But therein lies a growing...