Welcome to the MARKETCROSS Blog. Our editorial team, which focuses on the topics we are interested in sharing with you today.
Are You Evolving as Fast as AI? Keys to Standing Out with a Great Communications Agency
We live in an era where change is the only constant. Artificial intelligence isn’t just here to...
The Thin Line Between Communication and Deception: Sustainability, Crisis, and the Communicator’s Role
Today, every brand talks about sustainability—and rightly so. But therein lies a growing...
Your Client Can Shine in LATAM (Without the Headaches)
One of the biggest misconceptions is treating Latin America as a single, unified region. In reality, what works in Mexico may not resonate in Chile, and what’s successful in Colombia could fall flat in Argentina.
5 Smart Ways PR Agencies Can Use AI to Elevate Their Work
For PR and communications agencies, the adoption of AI is not about replacing creativity or strategy—it’s about enhancing precision, speed, and insight across the entire value chain.
LATAM: More than a market, an opportunity for impact
The region’s consumer market is valued at more than USD 5 trillion, and its growing middle class continues to shape new consumption patterns and brand expectations.
How a Communications Agency Enhances Your Marketing Strategy
In today’s business world, offering a good product or service is not enough; brands need to build...
How to Choose the Best PR Agency for Your Business
With the growing complexity of digital channels, social media, and increasingly segmented...
Sustainability in action: The “Together” campaign with Caritas Chile
Sustainability is more than a trend, it is an urgent need and therefore communication agencies must develop actions that generate a real impact.
Trends in PR 2025: Those who don’t take risks don’t leave a mark
In this column, Cristela Reyes, Founder & CEO of MarketCross, shares her vision of the...