Welcome to the MARKETCROSS Blog. Our editorial team, which focuses on the topics we are interested in sharing with you today.
LATAM on the Radar: A Golden Opportunity for APAC Agencies
LATAM offers APAC agencies a unique chance to expand globally through cultural connection, innovation, and local partnerships.
When AI meets context: The importance of humanized automation in a communications agency
In LATAM, automation without cultural context can backfire. MarketCross shows how humanized automation builds trust, connection, and strategic impact.
Different language, same language: How a Communications Agency connects Brazil with the Spanish-speaking world
Effective regional communication in LATAM isn’t about uniformity—it’s about synchronicity. Learn how MarketCross builds bridges between Brazil and the Spanish-speaking world to deliver impact without borders.
Human + Machine: The Winning Formula in a Communications Agency
Human and machine are not rivals—they’re allies. At MarketCross, we show how this synergy drives more impactful, agile, and culturally relevant communications.
LATAM Is Not Just a Market. It’s a Pulse
Latin America is far from being a blank-slate emerging territory, united only by a common...
Are You Evolving as Fast as AI? Keys to Standing Out with a Great Communications Agency
We live in an era where change is the only constant. Artificial intelligence isn’t just here to...
The Thin Line Between Communication and Deception: Sustainability, Crisis, and the Communicator’s Role
Today, every brand talks about sustainability—and rightly so. But therein lies a growing...
Your Client Can Shine in LATAM (Without the Headaches)
One of the biggest misconceptions is treating Latin America as a single, unified region. In reality, what works in Mexico may not resonate in Chile, and what’s successful in Colombia could fall flat in Argentina.
5 Smart Ways PR Agencies Can Use AI to Elevate Their Work
For PR and communications agencies, the adoption of AI is not about replacing creativity or strategy—it’s about enhancing precision, speed, and insight across the entire value chain.