Welcome to the MARKETCROSS Blog. Our editorial team, which focuses on the topics we are interested in sharing with you today.
The Role of Strategic Communication in C-Level Decision-Making
Strategic communication is now a key ally for the C-level to make clearer decisions with lower exposure.
From SEO to Dialogue with AI: What GEO Is and How Brands Can Appear in ChatGPT, Copilot, Gemini and More
Learn what Generative Engine Optimization (GEO) is and how brands can appear in AI-generated answers from ChatGPT, Copilot and Gemini
Why Press Releases and Media Relations Are Gaining Momentum in the Age of AI
AI is bringing press releases and media relations back as key assets for brand visibility and credibility.
Purpose-Driven Storytelling: How Brands Can Build Social Impact Through Strategic Communication
Authentic stories go beyond marketing — they spark connection and change. Purpose is the new power of communication.
LATAM 2026: The New Focus of Investment for International Brands
Latin America rises as the new stage for innovation, growth, and global communication in 2026.
Generative AI and Public Relations: How Artificial Intelligence Is Revolutionizing Corporate Communication in Latin America
AI is reshaping PR: blending creativity, data, and empathy for a smarter way to communicate.
MarketCross Wins International Eikon Award for Campaign with Caritas Chile
Purpose-driven communication goes further. The award recognizes the campaign “Together, Let’s Act Today for a Better Tomorrow” in the NGO category…
Innovation + Strategy: The New Superpower for Brands
The future of communication is already here. At MarketCross, we embrace it with a renewed portfolio, a dedicated Innovation & Technology…
A New Way of Thinking and Executing Strategic Communications is Born: PR FOR BUSINESS
We combine our expertise in Latin America with LF Channel’s extensive experience in Europe, expanding our geographic coverage…