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When AI meets context: The importance of humanized automation in a communications agency

When AI meets context: The importance of humanized automation in a communications agency

by MarketCross | Jun 25, 2025 | BLOG & IDEAS, BLOG & IDEIAS

Today, Artificial Intelligence (AI) is becoming a key element in the global work ecosystem. It automates tasks that previously took hours, anticipates trends with just a click, and enables teams to work more agilely. But—and this is a big but—in a region as diverse as...
Different language, same language: How a Communications Agency connects Brazil with the Spanish-speaking world

Different language, same language: How a Communications Agency connects Brazil with the Spanish-speaking world

by MarketCross | Jun 24, 2025 | BLOG & IDEAS, BLOG & IDEIAS

The new frontier of regional communication When we think about communications in Latin America, we often imagine a fragmented landscape, where each country operates as an island. However, in an increasingly connected world, linguistic and cultural borders should no...
Human + Machine: The Winning Formula in a Communications Agency

Human + Machine: The Winning Formula in a Communications Agency

by MarketCross | Jun 24, 2025 | Blog, BLOG & IDEAS, BLOG & IDEIAS

Human + Machine: The Winning Formula in a Communications Agency In a world where technology advances at a dizzying speed, and where messages multiply by millions every second, communication requires more than intuition and experience: it requires augmented...
LATAM Is Not Just a Market. It’s a Pulse

LATAM Is Not Just a Market. It’s a Pulse

by MarketCross | Jun 2, 2025 | Blog, BLOG & IDEAS, info, SERVICES

Latin America is far from being a blank-slate emerging territory, united only by a common language. It’s something else entirely. It’s rhythm, color, history, contradiction—and opportunity. It’s not just another market: LATAM is a region with its own unique beat,...
The Thin Line Between Communication and Deception: Sustainability, Crisis, and the Communicator’s Role

The Thin Line Between Communication and Deception: Sustainability, Crisis, and the Communicator’s Role

by MarketCross | May 15, 2025 | Blog, BLOG & IDEAS, BLOG & IDEIAS, info, SERVICES

Today, every brand talks about sustainability—and rightly so. But therein lies a growing challenge: saying more than what’s actually being done. When communication oversteps reality, companies put their reputation and credibility at risk, potentially triggering both...
How a Communications Agency Enhances Your Marketing Strategy

How a Communications Agency Enhances Your Marketing Strategy

by MarketCross | Apr 29, 2025 | Blog, BLOG & IDEAS, info, SERVICES

In today’s business world, offering a good product or service is not enough; brands need to build a strong and lasting relationship with their audiences. To achieve this, it’s essential to understand that in the digital age, marketing and communication must go hand in...
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Entradas recientes

  • MarketCross Wins International Eikon Award for Campaign with Caritas Chile
  • Innovation + Strategy: The New Superpower for Brands
  • A New Way of Thinking and Executing Strategic Communications is Born: PR FOR BUSINESS
  • Towards More Agile and Digital Communication: PR Trends 2025 in Mexico
  • PR + Marketing Automation: The Power of Generative AI Agents in Latin America

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