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LATAM 2026: The New Focus of Investment for International Brands

LATAM 2026: The New Focus of Investment for International Brands

by MarketCross | Nov 7, 2025 | BLOG & IDEAS

During the second half of 2025, major global corporations began shaping their strategies for the coming year — and one thing became clear: Latin America is back at the center of the map What was once considered an emerging market is now consolidating as a strategic...
Generative AI and Public Relations: How Artificial Intelligence Is Revolutionizing Corporate Communication in Latin America

Generative AI and Public Relations: How Artificial Intelligence Is Revolutionizing Corporate Communication in Latin America

by MarketCross | Nov 7, 2025 | BLOG & IDEAS

Artificial intelligence (AI) is no longer a futuristic promise — it has become an everyday tool reshaping how brands build connections with their audiences. In public relations, generative AI — capable of creating text, images, and insights from massive data — is...
MarketCross Wins International Eikon Award for Campaign with Caritas Chile

MarketCross Wins International Eikon Award for Campaign with Caritas Chile

by MarketCross | Oct 3, 2025 | BLOG & IDEAS

Purpose-driven communication goes further. The award recognizes the campaign “Together, Let’s Act Today for a Better Tomorrow” in the NGO category, developed for Caritas Chile. More than an achievement, it is a call to continue placing strategy and innovation at the...
Innovation + Strategy: The New Superpower for Brands

Innovation + Strategy: The New Superpower for Brands

by MarketCross | Oct 3, 2025 | BLOG & IDEAS

The future of communication is already here. At MarketCross, we embrace it with a renewed portfolio, a dedicated Innovation & Technology unit that drives us forward, and a clear mission: helping brands achieve their business goals with strategies that generate...
A New Way of Thinking and Executing Strategic Communications is Born: PR FOR BUSINESS

A New Way of Thinking and Executing Strategic Communications is Born: PR FOR BUSINESS

by MarketCross | Oct 3, 2025 | BLOG & IDEAS

We unite talent to break boundaries. Two agencies. Two cultures. One shared purpose: raising the standard of service across Ibero-LATAM. There are moments when you can’t settle for the status quo. When you realize that to achieve big things, you need to think without...
Towards More Agile and Digital Communication: PR Trends 2025 in Mexico

Towards More Agile and Digital Communication: PR Trends 2025 in Mexico

by MarketCross | Sep 18, 2025 | BLOG & IDEAS

Communication in Mexico has never been as vibrant, as challenging, and as full of opportunities as it is today. In a country where diverse realities coexist — from the vibrant Mexico City to the industrial hubs in the north or the culturally rich communities in the...
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Entradas recientes

  • Purpose-Driven Storytelling: How Brands Can Build Social Impact Through Strategic Communication
  • LATAM 2026: The New Focus of Investment for International Brands
  • Generative AI and Public Relations: How Artificial Intelligence Is Revolutionizing Corporate Communication in Latin America
  • MarketCross Wins International Eikon Award for Campaign with Caritas Chile
  • Innovation + Strategy: The New Superpower for Brands

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