When brand becomes movement: the power of culture in Latin America

by MarketCross | Aug 7, 2025 | Uncategorized

What happens when a Latin American brand stops being just a logo and becomes a driver of cultural change? The answer is on every corner of our cities, in every story shared on social media, in every small gesture of connection with the local community. From Mexico...

Digital trust in the age of AI: Mexico’s new technological challenge

by MarketCross | Aug 7, 2025 | BLOG & IDEAS, BLOG & IDEIAS

In the era of hyperconnectivity, where artificial intelligence (AI) has infiltrated our conversations, work, and even medical decisions, technology has ceased to be an option and has become an essential part of everyday life. In Mexico, this transformation is...

The public, author and protagonist: the viral power of UGC in Latin America that every Communications Agency should know

by MarketCross | Aug 7, 2025 | BLOG & IDEAS, BLOG & IDEIAS

In Latin America, stories aren’t just told; they’re lived, felt, and shared. From a bohemian neighborhood in Buenos Aires to an impromptu party in Medellín, human warmth and creativity flow like coffee after dinner. And in this emotional and authentic...

LATAM 2025: Which Countries Attract the Most Foreign Investment and What Should a Communications Agency Know?

by MarketCross | Aug 6, 2025 | BLOG & IDEAS, BLOG & IDEIAS

Latin America is undergoing a profound transformation. In a global context where companies are reorganizing their supply chains, prioritizing sustainability, and seeking emerging markets with potential, the region is once again occupying a strategic place on the...

LATAM on the Radar: A Golden Opportunity for APAC Agencies

by MarketCross | Jun 25, 2025 | BLOG & IDEAS, BLOG & IDEIAS

Latin America is no longer a footnote in global communications strategies. While international brands seek new drivers of growth, communications agencies in the Asia-Pacific (APAC) region face a golden opportunity: look to the south of the American continent and...