by MarketCross | Nov 8, 2025 | Uncategorized
In an era saturated with advertising messages, the brands that truly stand out are not necessarily the loudest ones — but those that speak with purpose. Communicating from values and coherence has become a competitive advantage, and communication agencies now face...
by MarketCross | Nov 7, 2025 | BLOG & IDEAS
During the second half of 2025, major global corporations began shaping their strategies for the coming year — and one thing became clear: Latin America is back at the center of the map What was once considered an emerging market is now consolidating as a strategic...
by MarketCross | Nov 7, 2025 | BLOG & IDEAS
Artificial intelligence (AI) is no longer a futuristic promise — it has become an everyday tool reshaping how brands build connections with their audiences. In public relations, generative AI — capable of creating text, images, and insights from massive data — is...
by MarketCross | Oct 3, 2025 | BLOG & IDEAS
Purpose-driven communication goes further. The award recognizes the campaign “Together, Let’s Act Today for a Better Tomorrow” in the NGO category, developed for Caritas Chile. More than an achievement, it is a call to continue placing strategy and innovation at the...
by MarketCross | Oct 3, 2025 | BLOG & IDEAS
The future of communication is already here. At MarketCross, we embrace it with a renewed portfolio, a dedicated Innovation & Technology unit that drives us forward, and a clear mission: helping brands achieve their business goals with strategies that generate...
