Insights

Ideas that move the conversation forward

Perspectives on reputation, communications, marketing, and AI from the team behind The Crossover Effect.

How Does AI Decide Which Brands to Trust? Lessons from PR Bites — MarketCross Insights AI-Powered Presence
October 20264 min read

How Does AI Decide Which Brands to Trust? Lessons from PR Bites

How does AI decide which brands to trust? Learn why earned media, YouTube and executive LinkedIn profiles shape AI answers, with insights from PR Bites.

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Your Brand Is Sending Signals. Are You Reading Them? — MarketCross Insights Company News
October 20263 min read

Your Brand Is Sending Signals. Are You Reading Them?

Stop reporting, start detecting. Discover Brand Radar, MarketCross's AI platform that tracks share of voice, sentiment and mentions in real time.

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Why Reputation Is Your Best Protection Against Uncertainty — MarketCross Insights Marketing Performance
September 20263 min read

Why Reputation Is Your Best Protection Against Uncertainty

AI drafts faster, but it can't build trust. See why reputation, media relationships and strategic counsel matter more than ever in uncertain times.

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LinkedIn Is Cracking Down on "AI Slop" — What That Means for Executive Visibility — MarketCross Insights AI-Powered Presence
August 20265 min read

LinkedIn Is Cracking Down on "AI Slop" — What That Means for Executive Visibility

LinkedIn just added a "seems like AI slop" report button and killed its AI rewrite tool. For executives building visibility on the platform, this isn't a footnote — it's a structural shift.

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What AI Doesn't Do for You (and Why That's Where the Difference Lies) — MarketCross Insights AI-Powered Presence
July 20264 min read

What AI Doesn't Do for You (and Why That's Where the Difference Lies)

AI can draft a document or generate ten headlines in seconds — that's no longer an advantage, it's a baseline. The real differentiator begins in the space AI doesn't occupy.

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When Your Digital Life Weighs as Much as Your Real One — MarketCross Insights AI-Powered Presence
July 20263 min read

When Your Digital Life Weighs as Much as Your Real One

"The best prevention tool is information." A conversation with Fernanda Palomino Díaz (Gen Digital) on generative AI, fraud, and why digital-safety education can't start too early.

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When Invisible Technology Becomes Headline News — MarketCross Insights Strategic Narrative
July 20263 min read

When Invisible Technology Becomes Headline News

How we turned Zebra Technologies' behind-the-scenes infrastructure into a press story journalists, customers, and prospects could understand, feel, and retell — anchored to the World Cup.

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Why Press Releases and Media Relations Are Gaining Momentum in the Age of AI — MarketCross Insights AI-Powered Presence
June 20266 min read

Why Press Releases and Media Relations Are Gaining Momentum in the Age of AI

Generative AI depends on structured, verifiable, credible sources — and that's exactly what a well-crafted press release and real media relations provide.

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No One Remembers an Event... Until This Happens — MarketCross Insights Strategic Narrative
June 20264 min read

No One Remembers an Event... Until This Happens

How we turned regional media convenings in São Paulo, Querétaro, and Mexico City into strategic relationships — because impact isn't measured by a completed agenda.

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Communicating When Nothing Is Certain — MarketCross Insights Strategic Narrative
May 20265 min read

Communicating When Nothing Is Certain

International strategic communication in high-uncertainty contexts: why the ability to sustain trust without definitive answers has become a decisive competitive advantage.

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Who Is Shaping Today's B2B Technology Conversation in Spain and Latin America? — MarketCross Insights Strategic Narrative
May 20264 min read

Who Is Shaping Today's B2B Technology Conversation in Spain and Latin America?

Issuing press releases is no longer enough. Based on a recent PR for Business infographic, we analyze which profiles are leading the B2B tech conversation — and why brands should pay attention.

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